RedBalloon is the leading online gift retailer for experiences in Australia and New Zealand. We "package up pleasure" giving people a good time by allowing them to experience something they have always wanted to do.

With more than 2000 RedBalloon Day experiences in our range, we are passionate about giving pleasure and the impact we have on people's lives. And, we're committed to changing gifting in Australia and New Zealand forever.

RedBalloon also provides a range of services to corporations to find out more
visit our corporate website.


RedBalloon Pty Ltd ABN 13 097 376 442 is Australian owned and operated.

Why Experience Gifts?

Experiential purchases or life purchases make people happier than material purchases. The initial thrill of a possession wears off quickly, but memories last forever. A person's life is the sum of their experiences, not their belongings.

The Founder...

The founder and CEO (Chief Experiences Officer) of RedBalloon Days, Naomi Simson is passionate about pleasure! Given that the average life has 27615 days she wonders how many are truly memorable, she has a big vision to changing gifting forever in Australia and New Zealand, backed by enthusiasm, energy and drive. Juggling her commitments as CEO of RedBalloon, the Entrepreneurs Organisation (Sydney Chapter) President 2007 - 2008 and mother of two, Naomi also inspires others regularly on the speaking circuit, writes a blog and has recently completed her first book ‘I want what she’s having’.

Naomi’s corporate marketing experience at IBM, KPMG, Apple Computer Australia and Ansett Australia, combined with her entrepreneurial spirit, provide a strong foundation for success. She was recognised as Westpac NSW Entrepreneur of the Year in 2005. RedBalloon is also the recipient of other awards which include 2006 & 2007 BRW Fast 100; finalist in the 2007, 2006, 2005 NSW Telstra Business Awards; 2007, 2006, 2005  and 2004 Hitwise award for the most visited website in Australia and New Zealand in the gifts and flowers category. Plus named Marketing Employer of choice by B&T magazine this year. And with RedBalloon subsidiary GoDo.com.au won the 2007 AIIA innovation award for tourism.

Naomi shares her journey so far in her first book, ' I Want What She's Having', which was launched on May 16th 2007. Order your copy here. In addition to her book she regularly posts articles of interest, insights and questions to her blog which are definitely worth a read.

Watch the RedBalloon Days story...